Nella Rose has become a prominent figure in the UK media landscape, known for her vibrant personality, unfiltered honesty, and ability to connect with a massive online audience. Starting as a beauty and lifestyle YouTuber, she has successfully transitioned into mainstream presenting roles, brand collaborations, and reality television, cementing her status as a multifaceted media personality.
This article explores the rise of Nella Rose, her unique appeal, her foray into various media ventures, her personal challenges, and the controversies that have sometimes shadowed her path, all while addressing what people are curious to know about her.
Who is Nella Rose? Early Life and Digital Roots
Born Ornella Rose Hollela on July 20, 1997, in Belgium, Nella Rose moved to the United Kingdom with her family when she was seven years old. She grew up in London and later pursued her education, studying sociology at the University of Leicester, graduating with a 2:1.
Nella’s foray into the public eye began in 2016 when she launched her YouTube channel while still a student. Initially, her content focused on beauty reviews, fashion hauls, and lifestyle vlogs, often infused with her unique humor and candid storytelling. Her relatable approach and engaging personality quickly resonated with viewers, building a loyal following. She gained popularity for her chatty videos and collaborations with other social media influencers, which often included comedy sketches and discussions on various topics.
Her online presence rapidly expanded to other platforms, amassing millions of followers on TikTok and Instagram, where she continued to share outfit photos, OOTD (Outfit of the Day) posts, and behind-the-scenes content from her fashion shoots.
The Evolution of a Media Personality: Beyond YouTube
Nella Rose’s career has seen a remarkable expansion beyond the confines of her initial YouTube channel. She has strategically diversified her brand, moving into presenting, podcasting, and reality television.
Presenting and Hosting
Nella’s natural charisma and ability to articulate her thoughts have made her a sought-after presenter. Her notable roles include:
This role showcased her empathetic side and investigative skills.
Brit Awards Digital Host (2022, 2023): Nella has twice served as the digital host for the red carpet live stream at the prestigious Brit Awards, interviewing top artists and celebrities.
BBC Radio 1Xtra’s Pressed Podcast (2021): She launched and co-hosted the popular podcast Pressed with Adeola Patronne and Mariam Musa, where they discussed pop culture, current events, and personal experiences.
Fashion and Brand Collaborations
With a strong focus on fashion, Nella has leveraged her influence to collaborate with major brands:
PrettyLittleThing: She launched a 40-piece summer collection with the fashion retailer PrettyLittleThing, which saw impressive sales, with one collection reportedly selling out within 30 minutes.
Fashion Nova: She became an ambassador for Fashion Nova’s Curve range, promoting inclusivity in fashion.
Faces London: Nella also launched her own unisex streetwear brand, Faces London, further cementing her presence in the fashion industry.
Reality Television: I’m A Celebrity… Get Me Out Of Here! (2023)
In November 2023, Nella Rose joined the lineup of the twenty-third series of the popular ITV reality show I’m A Celebrity… Get Me Out Of Here!. Her participation brought her to a wider, mainstream audience, making her a topic of significant public discussion. During her time in the jungle, she faced various Bushtucker Trials, often reacting with humor and screams, which became a memorable part of her appearance. Her stint on the show generated considerable media attention and sparked numerous conversations, highlighting her personality to a national audience.
Personal Life and Public Scrutiny
Nella Rose has often shared aspects of her personal life with her audience, particularly the profound impact of family loss.
Loss of Parents: She tragically lost both of her parents within a few years. Her mother passed away in 2016 at the age of 46, a moment Nella described as “something you don’t expect, it just happened. She literally died in my arms.” Her father passed away in 2020. She has spoken openly about the immense grief and challenges she faced, including being evicted from her mother’s council house after her death. These personal struggles have often resonated with her followers, showcasing her resilience.
Controversies and Public Discussions
Nella’s public presence has also been marked by several controversies, particularly during her time on I’m A Celebrity… Get Me Out Of Here!.
“Disrespectful” Comment Incident: During I’m A Celebrity, Nella had a public disagreement with fellow campmate Fred Sirieix. The controversy arose after Fred made a comment about being old enough to be Nella’s father. Nella took significant offense, stating that she had previously confided in him about the recent loss of her father. She subsequently refused to eat food cooked by Fred and declared she did not want to speak to him. This incident sparked a widespread debate on social media, with strong opinions on both sides regarding sensitivity, communication, and respect. Nella later described the incident as a “big, fat misunderstanding” after leaving the jungle.
Past Tweets: Earlier in her career, some of Nella’s past tweets from her teenage years resurfaced, containing what she herself described as “terrible” and “unacceptable” comments, including posts about black girls and Somali people. She issued an apology video in 2020, explaining that she “used to hate black girls because I used to hate myself,” and acknowledging the harm her words caused, particularly to the Somali community.
These incidents have drawn scrutiny and highlighted the challenges of public life, especially for those who rise to prominence from online platforms where their past content can be easily accessed.
The Continuing Journey
Nella Rose’s career path exemplifies the modern digital age, where authenticity and direct connection with an audience can lead to significant opportunities. Her journey has been marked by both incredible successes and public challenges, all of which have contributed to her unique identity as a public figure.
As she continues to navigate the evolving media landscape, Nella Rose remains a compelling personality to watch. Her ability to bounce back from controversy, her continued engagement with her massive fanbase, and her eagerness to explore new avenues suggest a promising future for this dynamic influencer and presenter. Whether on screen, behind a microphone, or collaborating with fashion brands, Nella Rose continues to make her mark.
FAQs
How did Nella Rose become famous?
Nella Rose became famous through her YouTube channel, where she started posting beauty, fashion, and lifestyle vlogs in 2016. Her engaging personality, humor, and relatable content helped her build a large following across YouTube, Instagram, and TikTok. Her fame was further amplified by her transition into mainstream presenting roles and her appearance on I’m A Celebrity… Get Me Out Of Here!
What is Nella Rose’s net worth?
As of late 2023 estimates, Nella Rose’s net worth is thought to be around £100,000. This figure is primarily derived from her online content, brand collaborations, and presenting jobs. Her exact earnings from I’m A Celebrity… Get Me Out Of Here! were not publicly disclosed but were reported to be in the region of £30,000 upwards.
What is Nella Rose’s relationship with Fred Sirieix?
Nella Rose had a public disagreement with Fred Sirieix during their time on I’m A Celebrity… Get Me Out Of Here! in November 2023. The disagreement stemmed from a comment Fred made about being old enough to be her father, which Nella took offense to due to her recent experience of losing her own father. While the incident caused significant discussion, Nella later stated it was a “big, fat misunderstanding” and that they were “cool” after leaving the jungle.
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